How to Win the SEO Game

What is SEO?

« It’s an ongoing process, ranking is not immediate »

Research has shown that, on average, websites ranking on page one of a Google keyword search achieve an average click-through rate (CTR) of 71.3 percent. Page two and three combined only get a CTR of 5.59 percent.

What is Search Engine Optimization (SEO): Its the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines (Google, Bing, Yahoo).

Why To SEO?

It is cost-effective – Compared to others online marketing strategy such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides a good ROI. 

81-92% of customers check organic result such as: review, rating before to take any actions (ie: purchase, contact form…). 

Since, the trend is changing over the past years, Google evalutates more and more the content, quality of keywords… to rank high or not! 

Not having a healthy content profile is damaging

All your competitors are focusing on “never forget that SEO is an ongoing process!

Working on organic SEO is your priority! Any business definitely needs to focus on their SEO strategy to succeed online!

There are many steps to build the SEO

Step 1: define your SEO strategy, Competitors analysis… (Ultimecom provides this services, check our page or contact us)

Step 2: Work on Meta Title, Meta Description, URL Writing

Step 3: Work on your SEO content