{"id":12931,"date":"2020-08-13T16:25:28","date_gmt":"2020-08-13T16:25:28","guid":{"rendered":"https:\/\/ultimecom.com\/?p=12931"},"modified":"2020-08-13T21:53:54","modified_gmt":"2020-08-13T21:53:54","slug":"how-to-write-the-perfect-seo-meta-description","status":"publish","type":"post","link":"https:\/\/ultimecom.com\/how-to-write-the-perfect-seo-meta-description\/","title":{"rendered":"How to write the perfect SEO &#8220;Meta Description&#8221;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12931\" class=\"elementor elementor-12931\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98f1a44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98f1a44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfe186f\" data-id=\"cfe186f\" data-element_type=\"column\" data-settings=\"{&quot;avante_ext_is_scrollme&quot;:&quot;false&quot;,&quot;avante_ext_is_smoove&quot;:&quot;false&quot;,&quot;avante_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;avante_ext_is_infinite&quot;:&quot;false&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6658fc2 elementor-widget elementor-widget-text-editor\" data-id=\"6658fc2\" data-element_type=\"widget\" data-settings=\"{&quot;avante_ext_is_scrollme&quot;:&quot;false&quot;,&quot;avante_ext_is_smoove&quot;:&quot;false&quot;,&quot;avante_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;avante_ext_is_infinite&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Meta Description Tag<\/strong><\/h2><p><strong>Add an inviting Meta Description: 145\/156 characters<\/strong><\/p><p>Meta descriptions are used to describe the page content within Google. Like title tags, meta descriptions has to be unique to each page and should be included in the \u201chead\u201d of every webpage.<strong style=\"font-family: inherit; font-style: inherit; text-align: center; letter-spacing: 0px;\">\u00a0<\/strong><\/p><p style=\"text-align: center;\"><strong>Be Descriptive &#8211; Be Persuasive &#8211; Inspire Curiosity &#8211; Use The Right Words &#8211; Call to Action<\/strong><\/p><p><b>Use keywords intelligently<\/b><\/p><ul><li>The meta description should employ the keywords intelligently, but also create a compelling description that a\u00a0<span style=\"font-size: 16px; letter-spacing: 0px;\">searcher will want to click. It\u2019s the best way to gain user click-through from SERPs. <\/span><span style=\"font-size: 16px; letter-spacing: 0px;\">These short paragraphs\u00a0<\/span>are an opportunity<b> to advertise content to searchers <\/b>and to let them know exactly whether the given page contains<\/li><\/ul><p><b>The information they&#8217;re looking for.<\/b><\/p><ul><li>Create unique descriptions for every webpage<\/li><li>The description should optimally be between 145\/156 characters<\/li><li>If a meta description tag has not been included on a page, Google may pull through what it thinks is a relevant piece of text into the description. This results in a lack of control and sometimes can negatively impact clickthrough.\u00a0<\/li><\/ul><ul><li>Easy to understand, <b>Unique<\/b> &amp; <b>no duplicate<\/b><\/li><\/ul><p>Direct relevance to the page and uniqueness between each page\u2019s meta description is key.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>They should<b> read like an ads\u00a0<\/b>to optimize your\u00a0<b>click-through rate (CTR)<\/b>, the higher Google will place you in its results<\/p><p><b>Don\u2019t Forget, Google penalize if we have the same content (= duplicate)<\/b><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-12979 size-full\" src=\"https:\/\/ultimecom.com\/psaxepsy\/2020\/08\/SEO-project.jpg\" alt=\"\" width=\"1706\" height=\"1280\" srcset=\"https:\/\/ultimecom.com\/wp-content\/uploads\/2020\/08\/SEO-project.jpg 1706w, https:\/\/ultimecom.com\/wp-content\/uploads\/2020\/08\/SEO-project-300x225.jpg 300w, https:\/\/ultimecom.com\/wp-content\/uploads\/2020\/08\/SEO-project-1024x768.jpg 1024w, https:\/\/ultimecom.com\/wp-content\/uploads\/2020\/08\/SEO-project-768x576.jpg 768w, https:\/\/ultimecom.com\/wp-content\/uploads\/2020\/08\/SEO-project-1536x1152.jpg 1536w, https:\/\/ultimecom.com\/wp-content\/uploads\/2020\/08\/SEO-project-440x330.jpg 440w\" sizes=\"(max-width: 1706px) 100vw, 1706px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-762e746 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"762e746\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d0209f8\" data-id=\"d0209f8\" data-element_type=\"column\" data-settings=\"{&quot;avante_ext_is_scrollme&quot;:&quot;false&quot;,&quot;avante_ext_is_smoove&quot;:&quot;false&quot;,&quot;avante_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;avante_ext_is_infinite&quot;:&quot;false&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0202d26 elementor-widget elementor-widget-button\" data-id=\"0202d26\" data-element_type=\"widget\" data-settings=\"{&quot;avante_ext_is_scrollme&quot;:&quot;false&quot;,&quot;avante_ext_is_smoove&quot;:&quot;false&quot;,&quot;avante_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;avante_ext_is_infinite&quot;:&quot;false&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/how-to-win-the-seo-game\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">What Is SEO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ee48420\" data-id=\"ee48420\" data-element_type=\"column\" data-settings=\"{&quot;avante_ext_is_scrollme&quot;:&quot;false&quot;,&quot;avante_ext_is_smoove&quot;:&quot;false&quot;,&quot;avante_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;avante_ext_is_infinite&quot;:&quot;false&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4a8186 elementor-widget elementor-widget-button\" data-id=\"a4a8186\" data-element_type=\"widget\" data-settings=\"{&quot;avante_ext_is_scrollme&quot;:&quot;false&quot;,&quot;avante_ext_is_smoove&quot;:&quot;false&quot;,&quot;avante_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;avante_ext_is_infinite&quot;:&quot;false&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/how-to-write-the-perfect-seo-meta-title\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Meta Title<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Meta Description Tag Add an inviting Meta Description: 145\/156 characters Meta descriptions are used to describe the page content within Google. Like title tags, meta descriptions has to be unique to each page and should be included in the \u201chead\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[73,74],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write the perfect SEO &quot;Meta Description&quot; | ULTIMECOM<\/title>\n<meta name=\"description\" content=\"Meta descriptions are used to describe the page content within Google. Like title tags, meta descriptions must be unique to each page\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ultimecom.com\/how-to-write-the-perfect-seo-meta-description\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to write the perfect SEO &quot;Meta Description&quot; | ULTIMECOM\" \/>\n<meta property=\"og:description\" content=\"Meta descriptions are used to describe the page content within Google. Like title tags, meta descriptions must be unique to each page\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ultimecom.com\/how-to-write-the-perfect-seo-meta-description\/\" \/>\n<meta property=\"og:site_name\" content=\"ULTIMECOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ultimecom-Web-Design-agency-1742066112694796\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-13T16:25:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-13T21:53:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ultimecom.com\/wp-content\/uploads\/2020\/08\/SEO-project.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1706\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gwilliam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Startupsexpan\" \/>\n<meta name=\"twitter:site\" content=\"@Startupsexpan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gwilliam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ultimecom.com\/how-to-write-the-perfect-seo-meta-description\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ultimecom.com\/how-to-write-the-perfect-seo-meta-description\/\"},\"author\":{\"name\":\"Gwilliam\",\"@id\":\"https:\/\/ultimecom.com\/#\/schema\/person\/c3d9c1b1432af8249f8077f6d40db06a\"},\"headline\":\"How to write the perfect SEO &#8220;Meta Description&#8221;\",\"datePublished\":\"2020-08-13T16:25:28+00:00\",\"dateModified\":\"2020-08-13T21:53:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ultimecom.com\/how-to-write-the-perfect-seo-meta-description\/\"},\"wordCount\":243,\"publisher\":{\"@id\":\"https:\/\/ultimecom.com\/#organization\"},\"articleSection\":[\"Marketing\",\"SEO (Search Engine Optimization)\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ultimecom.com\/how-to-write-the-perfect-seo-meta-description\/\",\"url\":\"https:\/\/ultimecom.com\/how-to-write-the-perfect-seo-meta-description\/\",\"name\":\"How to write the perfect SEO \\\"Meta Description\\\" | ULTIMECOM\",\"isPartOf\":{\"@id\":\"https:\/\/ultimecom.com\/#website\"},\"datePublished\":\"2020-08-13T16:25:28+00:00\",\"dateModified\":\"2020-08-13T21:53:54+00:00\",\"description\":\"Meta descriptions are used to describe the page content within Google. 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